Results of the SXSW Frame-Off! | Stay Golden

Before I left for Austin for SXSW Interactive, I announced I was creating a best-frames-at-south-by challenge. The #sxframeoff. While in Austin, I spotted some amazing spec appeal but also encountered a few unforeseen roadblocks in completing my challenge of finding the best glasses at SXSWi. These included:

  • Getting past the fast-paced, go-go-go factor (nearly impossible to stop someone while they’re rushing from panel to panel)
  • The problem of not being able to interrupt a group conversation in order to tell someone they have great frames
  • Spotting someone with great glasses… on the escalator going the opposite direction from you
  • The fact that I don’t yet have an iPhone with a flash on its camera – this inhibited my ability to take photos at night at the parties… one of the biggest challenges.

All that being said, I do think I found some great specs at SXSW. Below are my favorites:

@camh – His frames are Warby Parker



@ericnakagawa – He orders his frames from Japan… love that.

@ashleykdwilson and @letsgoalltothe

Side view of @letsallgotothe‘s frames

Thanks to everyone who let me take their photos for the #sxframeoff. Until next year…

  • Eric Nakagawa

    Did you meet the Freshbooks guy with RED glasses and shoes with the word Freshbooks emblazoned on it? That dude was awesome. Thanks for sharing this!

  • Ginger Pelz

    I sure didn't! I should have recruited others to help in my effort of capturing the best glasses… too many people and too many awesome glasses. Jeff Pulver had some great purple frames, but I couldn't quite catch him! Perhaps I'll have a different plan next year…

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