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Extra resources for Being Virtual: Who You Really Are Online (Science Museum TechKnow Series)
22 growing up online Swashbuckling PR An online fantasy role playing game might seem like an odd place to hold a press conference, even one with millions of members such as World of Warcraft, but that is exactly what happened on 1 December 2007. In the real world Ross Mayfield is the CEO of SocialText, a provider of online collaborative working tools for business. But it was a sword-wielding knight going by the name of Kalevipoeg who held court during the press conference within the virtual world.
The founding moment came when we asked a one-man band in an almostempty pub to play us “The Green Green Grass of Home” by Tom Jones on his little Yamaha keyboard. It was about the most inappropriate song we could think of bar “Anarchy in the UK”, which he’d already refused to do. To our horror, he agreed, on condition that we sing along’. Simon explained they couldn’t because they were under contract and taking a night off from their UK tour. Quick as a flash, The Xenophobics came into being.
Life changing is a big concept to bandy about, but as far as Sarah is concerned that is precisely what CIX was in her most vulnerable and identity-shaping years. ‘Being around older people all the time led to me maturing faster than a lot of my schoolmates, which was a good thing. It allowed me to become more confident, I was happier at school because it mattered less when fallings out happened, and they happened less as we got older. I actually socialised more with the school people, as it had given more confidence to be around them’.