social media

Results of the SXSW Frame-Off!

Before I left for Austin for SXSW Interactive, I announced I was creating a best-frames-at-south-by challenge. The #sxframeoff. While in Austin, I spotted some amazing spec appeal but also encountered a few unforeseen roadblocks in completing my challenge of finding the best glasses at SXSWi. These included:

  • Getting past the fast-paced, go-go-go factor (nearly impossible to stop someone while they’re rushing from panel to panel)
  • The problem of not being able to interrupt a group conversation in order to tell someone they have great frames
  • Spotting someone with great glasses… on the escalator going the opposite direction from you
  • The fact that I don’t yet have an iPhone with a flash on its camera – this inhibited my ability to take photos at night at the parties… one of the biggest challenges.

All that being said, I do think I found some great specs at SXSW. Below are my favorites:

@camh – His frames are Warby Parker

@ruffian

@fimoculous

@ericnakagawa – He orders his frames from Japan… love that.

@ashleykdwilson and @letsgoalltothe

Side view of @letsallgotothe‘s frames

Thanks to everyone who let me take their photos for the #sxframeoff. Until next year…

Put your best frames forward at SXSWi.

To those that know me, it’s no secret I love glasses. Not only do I adore them for myself, I appreciate a good set of frames when I see them.

I recently ordered a new set of glasses from Warby Parker. If you don’t know much about them, the concept is amazing. They offer vintage-style frames, with prescription lenses (polycarb! and anti-reflective coating!) for $95. Besides being drop dead adorable, the best part is that for every pair they sell, they donate a pair to someone in need. That’s right – go do some good and order a pair NOW. (Disclaimer: No, I don’t receive any sort of compensation from Warby Parker from my endless evangelizing of their glasses. Although, perhaps I should.)

Here are my Zaggs that I’m obsessed with:

Okay, okay, enough about me. Why this post?

Well, I’m heading back to Austin again this year for SXSW Interactive (better known as South By Southwest) and I came up with an idea for a unique challenge.

My new glasses and general obsession with great frames has inspired me to challenge all SXSWi participants to a frame-off. Not a face-off, but a frame-off.

Throughout the week, I’ll be finding the best glasses at South By and posting them here on my blog (and Twitter and Instagram). I’ll be tweeting with the hashtag #sxframeoff, so make sure you follow along!

Think you’ve got the best glasses at SXSWi? Find me in Austin.

BRING IT ON and I’ll see you there!

I’m heading to BlogWorld…

While sitting at the Rock Bottom at Denver International Airport and enjoying a larger-than-life sized pretzel (no kidding), I realized that since I’m heading to BlogWorld, I should write a blog.

I swiftly packed a bag this morning for this afternoon’s trip to Vegas. Not that I just found out I was going this morning, but just because I procrastinate. Let’s be honest.

It’s going to be a quick trip for me. I arrive tonight, attend the Social Health panels tomorrow, fly out Friday at noon. Oh, and a few meetups and parties in between, of course!

After a few months of being at my new job, I finally feel like we are beginning to head toward some exciting things for the company in social media. I’m looking at this trip in particular as a jumping off point. I’m going to Las Vegas to mingle with others in health care communications and chat with them about social media (brainstorm ideas, talk about barriers, their unique experiences, etc.), hear about the latest and greatest of social media and health care, and meet new folks in general, but I’m looking forward to coming back to Denver motivated. Just like I did after SXSWi.

With the light research I’ve done, I can already tell that BlogWorld is going to be different than SXSWi. I think it will be a little more intimate, a little more focused, and have a little bit of a different crowd. I’m excited for what’s to come.

But, speaking of procrastination, I think my flight is boarding. I should try not to miss that flight to Vegas. Eek!

Why @skyjosh rocks.

I hope that other markets around the country are as blessed as Denver is when it comes to news outlets “getting” social media. Scratch that. We are blessed primarily because CBS4 “gets” it.

We’ve been singing the praises of Misty Montano, an assignment editor at CBS4 (with a Twitter problem), for a while now. Misty rocks. Misty has revolutionized not only the way the station gathers news, but the way that they interact with viewers online. Being a PR professional, I especially love that I can easily interact with her on Twitter about everything under the sun, and even pitch her over DM!

However, there is another rock star who also deserves some attention. @skyjosh is an aerial cameraman who often tweets about traffic, posts pictures around Metro Denver taken from the helicopter, and more. I’ve interacted with @skyjosh before, but he really impressed me last week. Last Tuesday, I was headed from Denver to Boulder for New Tech Meetup and was dreading the traffic on Hwy 36. I sent out a tweet before I left to let folks know that I was on my way:

Just a few minutes later I received a response from @skyjosh who answered my question, even though I didn’t ask it:

This is what real engagement on social media looks like. I had a concern (no matter how small it was) and @skyjosh proactively eased my anxiety by sending over information that I needed at that moment. What was even better was that he was dead on with his traffic information.

I just want to say “thanks” to @skyjosh and let him know that he rocks! If you’re not already following him, do it.

Number of times I said “rock” in this post? Four. Because it’s true.

Three Social Media Wishes for the Colorado Rockies on Opening Day

Cross-posted on MGA’s blog

My favorite holiday is finally here! This Friday is the Colorado Rockies Home Opener, and for me, Opening Day is pretty much baseball Christmas. With that being said, here are my three Opening Day wishes for my favorite baseball team.

1) Get rid of the RSS feeds on your Twitter and Facebook accounts!

In social media, transparency and authenticity are valued more than most other things. I don’t want to talk to a robotic “feed,” I want to interact with someone who is connected with the organization. Unfortunately, the Rockies have chosen to resort to RSS feeds on both their Twitter and Facebook accounts to post content.Their Twitter account is a big disappointment (as noted by their low follower count) because they have nearly 1,000 tweets which have all been automatically fed in to Twitter from a news source. Not one tweet has been sent out by a Rockies representative who has physically typed a message and made it fit within the confines of 140 characters.

While the team’s Facebook page content is about 99% RSS feeds, I find it more successful than their Twitter account completely because of the fan-generated content. The Rockies have nearly 111,000 Facebook fans who show their enthusiasm and support on the page by leaving hundreds of comments and “likes” on each one of the Rockies automatic feeds. But, just because the fans are active doesn’t make the RSS feeds okay.

2) Show Rockies fans you care what they have to say!

With such a high number of Facebook fans, I think the Rockies owe it to them to make more of an effort. Unfortunately, the Facebook default wall view is set to show Rockies posts only (no wall posts from fans are automatically displayed). While fans can toggle through the settings to view fan posts, there is a whole conversation that is happening about the team by its fans which is currently being hidden by the Rockies Facebook settings.

With Twitter, the root of the problem is that there is not a real person behind their account. No one is engaging in any true conversations. They have so many unanswered at-replies, which makes me wonder… are they even listening? Do they care?

3) Don’t be afraid to get a little creative with social media!

A “great” social media program isn’t run by Twitter and Facebook alone. Consider updating the Rockies Web site to show what fans are saying about the team. How about using a part of your site to show as-it-happens discussions about the team by filtering in tweets which contain the phrase “Colorado Rockies,” “Rockies baseball,” or even “Rocktober?”

What about giveaways? Since I go to a lot of games throughout the year, I always buy my tickets in the cheap seats (aka Rockpile). I would love it if I were able to enter some sort of giveaway to win tickets behind the Rockies dugout, or even a Rockies jersey, perhaps? I’m sure all other Rockies fans would feel the same way.

Another idea is to leverage Foursquare, a location-based social network which allows venues to set up specials for the Mayor of that venue, i.e. the person who has “checked-in” more than anyone else. I know first-hand that there is an intense rivalry brewing for Coors Field mayorship. The Rockies could give the mayor of Coors Field a free hotdog, but not just a plain hotdog, one of those fancy hotdogs from the Top Dog stand. Maybe the mayor could get featured on the big screen at special home games!

The Rockies are also missing the boat in taking fans behind the scenes through videos and pictures. We hard-core fans want exclusive Facebook-only interviews, live-tweeting throughout the games, and as-it-happens Twitpics of Helton giving Tulowitzki high-fives after an unbelievable catch.

All that being said, there are a lot of different ways that the Rockies can improve their social media presence. I hope that they’ll take this cue and re-evaluate their strategy to keep their fans in mind. We want more from you, and I know you can deliver!

I must leave you with one final thing: Go Rockies!